AutoRepairToday. - This is one information for you who want to know more about Honda in this time. With the article titled Honda to harness distribution network and customer base of two-wheeler unit to expand car sales that written by Sharmistha Mukherjee.
 |
| Image Courtesy of www.economictimes.indiatimes.com |
Honda Motor is looking at harnessing the distribution network and customer base of its two-wheeler business to push car sales in India, as the Japanese company seeks to double its share in an automobile market dominated by Maruti SuzukiBSE 0.78 % and Hyundai Motor.
In major markets globally, the Japanese automaker manages two- and four-wheeler businesses under one company. In India, where Honda entered in association with different partners — SIEL for cars and the Hero Group for twowheelers — it has separate units to handle the two. Shinji Aoyama, who held the reins at Honda Motorcycle & Scooter India (HMSI) at the time when Honda and Hero ended their joint venture in 2010, is currently the chief officer (Asia & Oceania) at the parent and the man behind the latest move.
The aim is to reach the double-digit mark in the Indian market share in the next five years, Aoyama told ET. In the April-June quarter, Honda's share was a mere 5.3% in the Indian passenger car market, where Maruti sold one in every two units. It was the fifth largest manufacturer during the three-month period, behind Maruti, Hyundai, Mahindra & Mahindra and Tata Motors.
In major markets globally, the Japanese automaker manages two- and four-wheeler businesses under one company. In India, where Honda entered in association with different partners — SIEL for cars and the Hero Group for twowheelers — it has separate units to handle the two. Shinji Aoyama, who held the reins at Honda Motorcycle & Scooter India (HMSI) at the time when Honda and Hero ended their joint venture in 2010, is currently the chief officer (Asia & Oceania) at the parent and the man behind the latest move.
The aim is to reach the double-digit mark in the Indian market share in the next five years, Aoyama told ET. In the April-June quarter, Honda's share was a mere 5.3% in the Indian passenger car market, where Maruti sold one in every two units. It was the fifth largest manufacturer during the three-month period, behind Maruti, Hyundai, Mahindra & Mahindra and Tata Motors.
And now you can read more about the article titled Honda to harness distribution network and customer base of two-wheeler unit to expand car sales by Sharmistha Mukherjee from original source using link here.
Thank you for your coming here in Auto Repair Tips, we hope the article above will help you to know more about your automotive information like tips and trick, auto news, modification, auto repair software, etc. Please comment here when you want to share and other. Thank you.
0 comments:
Post a Comment